The Story Behind Our Salty Dog
Early this Spring Janet, our General Manager here at Boundary Bay Brewery, approached me about coming up with a 15th Anniversary Design. I let possibilities twirl around in my brain for weeks, but not surprisingly, the project was pushed to the back burner. Late Spring is the busiest time for our in-house design team.
Now, you might say, “What, Boundary Bay has it’s own graphic design department?”. I get this response a lot. I also get a fair amount of phone calls from design companies, calling to ask if we outsource any work–thinking that we have an outside company doing this work for us or that we need one. When I reply jokingly, “Are you trying to steal my job?”. There is a moment of backtracking, followed by an exclamation; “You really do all of your design in-house! That’s a lot of work!”.
Just to give a working example; one event in the beer garden needs a poster, a POS screen, a mention in several ad spots, to be listed on the website, in a press release, and on Twitter & Facebook; and possibly a banner, blog, table tents, email newsletter, or more. We have at least 6 weekly events at the brewery this summer every week. And sometimes there are several on top of those in just one day. Did I mention earlier that the 15th Anniversary Design got pushed to the back burner?
Sometimes, getting started is the hardest part. So I was at a party, and this anniversary thing was starting to weigh heavy on my mind. I started chatting about how I needed a good idea. My buddy Dave started talking about the current Bootlegger design on our Hoodies and the idea that those guys in the boat have been Saving those Ales for a long time.
He imagined a grizzled old fishermen, whose beard had grown to a luxurious length over the years. A man of experience and dedication, who is really determined to deliver you that pint of ale. Hence, the Anniversary Logo was born. You can find it on our new Growlers, Hoodies, Tshirts, and Coasters. Hope you enjoy it and thanks for your support these last 15 years.
Cheers,
Tammy Findlay, Lead Graphic Designer at Boundary Bay Brewery
Congrats on the new logo launch and 15th anniversary. I think you did a great job transitioning the logo from old to new, and still staying within the brand. Love it!