Twitter is a relatively new word in the world of small business, public relations and marketing. Yet, Twitter continues to prove itself as a huge, powerful tool in strengthening brand identity and in creating a community around a business. At Boundary Bay Brewery, we’ve leaped into social media and are enjoying finding our fans spread across the world (even when our beer doesn’t get distributed further than Idaho!) Not only is it fun to be a local brewery, but to then also find that we have active supporters as far flung as Tokyo, Russia and Denmark makes for a very rewarding social media experience. But, we wanted to do more with social media then just hear what people are saying about our brewery and our beer. We want to get in touch with our fans and get them involved in our business. That’s why we’re holding our very first Sweet Tweet next Tuesday afternoon in the Beer Garden.
Donica Burnett, of Bantam Cakes, is also our dessert chef and we’ve been very happy to unveil her new Summer Dessert Menu at Boundary Bay Brewery. Her creations are so popular, her dessert menu actually sold completely out the first night we offered it! But, since the menu is so new, we haven’t decided on recommended beer pairings for all the creations. Now, Boundary Bay Brewery Twitter fans have a chance to be part of a unique opportunity…our very first Sweet Tweet! We want Twitterers to come in and sample our new desserts and help us decide which beers pair best with each of the tasty treats. Twitterers will taste for free, but the deal is they have to tweet for their food (you know…like sing for your supper.)! We want the Twitter universe to feel like they are tasting with us – sampling Donica’s amazing desserts and debating whether the Dry Irish Stout or the Pilsner set off the flavors of the Larabee Cake better. So, if you attend, plan on tweeting your opinions between tastings.
If you’d like to participate, head to our Twitter page to get all the details!